Gentle yet powerful, uplifting yet grounding, Brisbane garage-folk songstress Emma Bosworth’s new single People Get Ready, is a rousing anthem that taps into the heavy issues we all inevitably face in life, with an accompanying music video that’s just as poignant.
The first taste of her forthcoming sophomore EP, Emma’s People Get Ready explores the notion that life experiences are not one-size-fits-all.
“I was writing with one of my best friends, Robert Cooke, and we started talking about how complex we are as human beings, how some things (tragedies, big life moments) can really affect some of us in really negative ways and take years to overcome, and then for others, it’s like water off a duck’s back,” said Emma.
“So, People Get Ready is about being ready for the unknown, but also being a victim of our own mindsets.”
Working with Director, Tobias Broughton, Emma says she had big plans for the track’s accompanying music video but decided to roll instead with a simple yet profound concept using water as a symbol of life’s ever-unfolding turn of events.
“I did the main shot in one take, turning the camera’s view finder around so I could see what was happening with the water refractions and it just fell into place. Water refractions are unpredictable, just like life events and our reactions to those events as humans.”
Integrating her work as Co-CEO for Green Music Australia, Emma alongside fellow friend and musician, Rob Knaggs, has prepared a series of eco-conscious launches for People Get Ready, including an ‘Artists In Action’ Beach Clean-Up featuring an interactive plastic waste art installation and music in the heart of Byron Bay on Saturday, 9 February. It’s a chance for audiences to learn firsthand about an important environmental issue whilst actively doing something to help – all while soaking up some sweet-as tunes!
” I recently attached a beach clean up that was organised for Splendour In The Grass artists and was so taken back by the amount of micro-plastics that are washing up on our beautiful beaches, I wanted to try and expose more people to this problem and the most effective way of doing this is by “doing,” getting your hands in the sand and seeing it for yourself. That’s what we’ll be doing this Saturday at our ‘Artists In Action’ Beach Clean-Up.”
The day kicks off at Byron Bay’s Main Beach at 9AM where attendees will learn about and then scour the beach for micro-plastics, before heading to the Rails Hotel where Emma and Rob will be playing from 12PM. Here, artists Cam Rose and Jennifer Payne will also present a live art installation with the waste found that morning, centering on the clash between Mother Nature and consumerism.
A musical eco-warrior using her talents to inspire and create change, Emma Bosworth is well and truly practicing what she preaches with the release of People Get Ready. A gentle yet rousing anthem that ties in themes of water mirroring life, it’s fitting that her latest single is being launched beachside with an important environmental issue in mind.
Watch Emma’s profound new music video People Get Ready exclusively below and be inspired to reflect on life, and the causes close to your heart worth fighting for.
Emma Bosworth’s rousing new single People Get Ready it out Friday, 8 February.
PEOPLE GET READY – EMMA BOSWORTH
‘PEOPLE GET READY’ LAUNCH SHOWS